Inspired by a better vision of the optical industry, three Australians, Doron Kalinko, David Menning and Tony Zhuang came together to create SmartBuyGlasses in 2006. From the beginning, they set out to disrupt the eyewear buying experience.
Back then, buying eyewear consisted of choosing from a limited range of uninspiring frames on the optician’s wall, with very few types of lenses available at each store. Generally, you’d only find out the full price upon payment, and that was frustrating for many.
Then came the digital revolution, and this changed things. People now had more choice, and it was possible to make vision care affordable and easily accessible to all.
For over 15 years now, that’s what we’ve been doing– offering unbeatable range, world-class service and optical expertise to happy customers worldwide.
Since the beginning, everything we’ve done has been driven by our core values. We wouldn’t be where we are today without them and they’ll continue to lead us into the future. Every day, our values guide our actions and remind us who we want to be.
And what is it we want to be?
Smart , we know that big data leads to big outcomes.
Passionate , we are driven to serve, grow and inspire.
Collaborative , we know we need each other to achieve big.
Entrepreneurial , we relentlessly pursue opportunities to develop our business.
Caring , we exist to look after our customer’s eyes and help those most in need.
We are proud to have a highly skilled and passionate international team, with our operations and leaders based all over the world. Our cultural diversity helps us view the world from different perspectives and together, we channel our passion for helping people into creating the best experience for our customers.
Interested in joining our team?
We’re always on the lookout for entrepreneurial, curious and passionate people who would like to join us on our journey to make the world better.
If you’d like to be a part of our mission, check out our open positions here .
For us, eyecare extends far beyond selling stylish frames and prescribing a range of lenses. That’s why we’ve got our own in-house opticians to help you every step of the way.
We know purchasing eyewear online can be tricky, after all RX is very technical and it’s not always easy to understand your needs from your prescription. Our optical experts are here to help you do just that, their in-depth knowledge and experience are invaluable when it comes to answering your questions and giving you personalised advice.
Caring for people and our planet is one of our guiding principles. We also know that the only way forward is to be sustainable in our practices and products.
Our mission is to help people see and be healthy, regardless of their budget. This goes beyond selling eyewear, which is why through our charitable initiatives, we donate to some of the world’s most disadvantaged communities.
How do we do this?
To achieve our goals, we have collaborated with some great organizations such as World Vision, Unite for Sight, 1% for the planet and Eden Reforestation Projects. Together, we’ve done our best to service underprivileged communities and engage in projects that benefit our ecosystem.
We believe that we can make a difference, one pair of glasses at a time. If you'd like to propose a partnership we'd love to hear from you, so get in touch .
